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What is Link Building?
Link building is when a website links to your website. They are basically funneling traffic from their website to your website.
For example, this is an example of this webpage linking to the homepage of Website Booster Shot: SEO service. You’ll notice when you click on the bold text, it brings you to www.websiteboostershot.com. This is how link building works…you get other webmasters to add a link to your website on their website.
Also, the bold copy that contains the link is called anchor text. You want to make sure the anchor text of the websites linking to you is as keywords rich as possible. Sometimes you can’t control it, but when you can, make sure you link to your website with a keyword you are trying to rank for.
For example, the example above using “Website Booster Shot” is good. But using “click here” would have been bad. Well, not bad because it’s still a link…but the link wouldn’t be as effective as it could be.
The search engines see links as “votes” for your website. Reason being, if you’re linking to a particular website, it must be good, right?
How do you Build Links?
First off, you should put more focus on obtaining one way links. This means that other websites link to your website, but you don’t link back to their websites. Back in the day, reciprocal links (they link to you and you link to them) were very popular, but these types of links aren’t as effective anymore. That being said, it’s important to diversify your link building so getting some reciprocal links definitely isn’t a bad thing.
The best type of link you can get is a one way link from a website that is relevant to yours and one that links to your website using a relevant anchor text. We call this the triangle of link building relevancy. So if you have a dog training website, for example, a good link to get would be from a website about dogs…and the link from their website to your website would say something like “dog training advice”.
Keep in mind that a link from a non-relevant website will still help with SEO, but the above scenario is the ideal link building process.
There are several strategies for building links that we use for our clients and we’ll discuss them all here. There are black hat ways to build links (bad) and there are white hat ways (good). You should obviously try to get as close to white hat as possible.
Black hat SEO is when you use tactics to trick the search engines in ranking your website higher than it should. For example, buying thousands of links to your website from unrelated websites for the sole purpose of increasing your search engine rankings.
White hat SEO techniques for building links to your website include:
- blog commenting
- blogging
- article marketing
- directory submissions
- social bookmarking
- internal linking
Link building is crucial for SEO so it’s super important you incorporate it into your website marketing strategy. You need to increase your link popularity by getting one way links to your website from relevant, white hat sources with keyword rich anchor text.
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