SEO Analysis Tools You Should Be Using
A few months ago, I presented a massive list of free SEO tools that can help you accomplish various SEO tasks (e.g., backlink investigation, keyword research, etc.). I received a lot of positive feedback about that list, but people consistently requested moreSEO analysis tools.
Since I’m a man of the people, this post is completely dedicated to SEO analysis tools. For each tool, I’ve provided a brief overview of its functionality, and I’ve also included helpful screenshots and videos along the way. After you finish this post, your SEO analysis toolbox should be overflowing with goodness!
Backlink Investigation
For years, your site’s backlink profile played a vital role in your site’s ability to rank well in the search engines. Now, in the post-Penguin era, that backlink profile is more important than ever. With that in mind, the following free SEO tools will help you investigate a site’s backlink profile.
Majestic SEO Site Explorer
Majestic SEO Site Explorer is another popular backlink checking tool, and like OSE, it uses a freemium model. Without an account, you are only able to access general summary information about a requested URL or domain (e.g., number of referring domains, number of external backlinks, number of referring IP addresses, etc.).
If you register for a free account, you receive additional summary information (e.g., a backlink breakdown), and you also get access to the top 5 backlinks, top 5 referring domains, and top 100 pages (based on the number of referring domains) for your request.
Website Crawling & Link Checking
One of the best ways to identify SEO-related problems with your site is to crawl its pages and look for issues. These issues can be markup-related (e.g., duplicate titles), or they can be link-related (e.g., broken links).
Screaming Frog SEO Spider Tool
The Screaming Frog SEO Spider Tool is a freemium desktop application that allows you to crawl and analyze the pages on your website. The tool is free for the first 500 URI requests and £99/year after that.
For each request, you receive a wealth of information, including the page’s title, meta description, heading tags, image info (e.g., alt text), link info (e.g., are they nofollowed), and much, much more. Rather than bombard you with screenshots, here’s a video that demonstrates the tool’s functionality:
This is great information. Our company has been looking for seo services to help us out with our brand and to get out to the right demographics. Thanks so much for this helpful post!
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